We created a triptych of 3D animated visuals for Digiplay, JCDecaux’s digital outdoor screen network across Vilnius. Developed together with All Caps Agency, the project explores how outdoor advertising can move beyond flat visuals and become spatial, immersive, and immediate.

Built around the message “Be Visible”, each piece introduces a distinct object paired with atmospheric elements — smoke, dust, and particles. These combinations generate a controlled illusion of depth, making forms feel as if they extend beyond the screen surface.

The key moment is designed to land instantly. A bold reveal captures attention within seconds — critical in a fast-moving urban environment. After that, motion slows down, allowing materials, light, and texture to carry the experience.

Using simulation-driven animation, detailed texturing, and precise lighting, we shaped each scene to work specifically within a 10-second DOOH format. The result balances impact and clarity, turning high-resolution screens into spatial storytelling surfaces.